Coffee with Cam Virtual Series

Direct Primary Care + RBP:
Enhancing Quality & Cost Efficiency

Thursday, August 15 | 10:00 - 10:30 a.m. ET
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Join Cam Waters for an insightful discussion on direct primary care clinics and their impact on reference-based pricing (RBP) health plans. In this 30-minute session, Cam will be joined by industry expert Bob McCollins from Veracity Benefits, who will delve into:

  • The advantages of direct primary care clinics for your clients
  • How they can enhance a reference-based pricing plan
  • How brokers can help their clients gain access to high-quality providers
  • Strategies to reduce healthcare costs for both employers and their employee

Don't miss what promises to be an informative Coffee with Cam session.

 

Featuring:

Bob McCollins

Bob McCollins
Veracity Benefits

Bob brings over 38 years of knowledge, passion, and energy to the world of employee benefits. His experience in self-funding and consultative problem solving, as well as his innovative approach to reducing risk and cost, supports benefits advisors serving employers. Bob currently serves on the Board of the National Alliance of Healthcare Purchaser Coalitions, which represents 12,000 employers, 45 million covered lives, and over $400 billion in healthcare spend. He has shared his knowledge as a speaker with The National Alliance, The Kansas Business Group on Health, The Savannah Business Group on Health, and multiple industry association partners.

He has been a guest on podcasts and webinars, including The Broker's Voice, The Granite List, and The Shiftshapers. Additionally, Bob has been featured in industry magazines like Employee Benefit News and The Self Insurer. Bob lives in Columbus, OH, loves his Buckeyes, and is a proud grandfather.

Cam

Cam Waters
Imagine360

Cam has passion for partnering with brokers to offer innovative savings opportunities for self-funded employers and wealth of knowledge advising employers and benefit managers on healthcare solutions. Prior to Imagine360, he was the Vice President of Business Development at Humana, where he was charged with developing a new territory. Over the next 7 plus years, Cam grew the out-of-state market, added well over 10,000 medical members and enhanced benefit offerings.

Cam has received multiple honors over the course of his professional career, including the 2022 Rookie of the Year award from Imagine360, and several President's Council awards during his tenure at Humana. He holds degrees in HR Management and Marketing from the University of Alabama-Huntsville. During his leisure time, Cam enjoys spending time with his wife and their four daughters as well as coaching and racing motorcycles. He’s also an avid runner, having completed 10 marathons.


Imagine360

imagine360.com  | 1550 Liberty Ridge Drive | Wayne, PA 19087